Look how fantastic it is! Cute babies came together to tell dads and moms that 90% of traditional wipes contain plastic and don’t biodegrade for 100 years. They aren’t happy with that and now they’re working together to let the world know that it’s adults who need a change!
The video is part of the campaign to launch the newly created biodegradable wipes brand , “Pura”.
The brand and the product were designed by an English couple, parents of a newborn child, who wanted to maintain the practicality of wipes and nappies, but with a more environmentally friendly solution.
The mission of this family-owned company is “Democratizing access to eco-friendly baby care products”.
“ This is not our world. It’s our children’s. Yet we’re damaging it with the very essentials we’re using to look after them”.
Guy, Abi & Ezra
100% plastic-free, 100% biodegradable and 100% compostable. In addition to products, packaging and the subscription business model is also innovative and sustainable.
A dream for parents who care about the environment.
For now, they only sell in England, but we hope that the idea will work out and the solution can really be democratized for families around the world.